Tuesday, September 9, 2014

Cherry Mobile Alpha Windows Series - Morph, Play, Luxe and Style.

Cherry Mobile is starting to change the status quo in mobile market with its introduction of Alpha series devices running Windows Phone / Windows 8.1 OS for budget price.

The company is entering new computing territory in the form of Alpha Morph and Alpha Play.

To start of is their Tablet/Laptop hybrid Morph that sports 10 inch HD IPS Multi-Touch Display powered by Intel Atom Z3735D with HD Graphics coupled with 2GB RAM and 32G Internal Storage. Comes with 2MP Front and Back Camera combo plus WiFi and Bluetooth Connectivity. MicroSD Slot is available for storage expansion. 8000mAh should be enough for couple hours or so.



On to more consumer-centric device, the Alpha Play. It is smaller at 8 inch HD IPS Multi-Touch Display powered by the same Intel Baytrail chipset with only 1GB RAM of memory and 8GB internal storage. On the upside, it packs 5MP rear snapper but still 2MP front. Does have same connectivity functions but comes only with 3500mAh Battery.

The price of both device is at 11,999 for Morph and 7,999 for Play which is super cheap compared to other offerings as of the moment. Specs wise both device has Intel Baytrail chipset that has proven to be a better Atom more capable processing and running even some intensive applications. For Morph, its memory and storage should be enough for average user but for Play storage might be a major problem and less for users or even system temp files. I believe it runs Windows 8.1 with Bing version that have help cut the price extremely well for Microsoft partners. Cherry Mobile entering this new realm should cause quite a stir for local and international computing brands.

Mobile Market would also be injected with steroids with coming of Cherry Mobile Windows Phones Luxe and Style.



The Cheapest Windows Phone in the World comes in the form of Alpha Style for only 2,999 ($68). Focusing on Price which is the major force in supply and demand, I am quite sure Style will selllike hot cakes. Just your simple specs with its 4 inch IPS Multi-Touch Display powered by Qualcomm Snapdragon 200 MSM8212 Quad-Core Processor with Adreno 305? GPU together with 512MB RAM and 4GB Internal Storage (expandable via MicroSD). You get a 5MP Back (with Flash) and .3MP VGA Front Camera combo plus the regular WiFi, Bluetooth and HSPA+ data connectivity.



If you want more then you might want to look at Luxe. Talk about fashion inspired names. Anyways, Luxe have that 5 inch HD IPS Display with Dragon Trail Glass powered by the same Snapdragon 200 chipset but comes with 1GB RAM and 8GB Internal Storage (also expandable via microSD). The same connectivity features as Style however you get a better camera with 8MP with Flash at the back and 2MP for front-facing. Incredible right? For just 4,999, it is a better cheap alternative Windows Phone.

Cheaper Windows Phone is what Cherry Mobile is offering. With tons of Android, some of you might need a change of mobile environment and so might I suggest trying the Alpha Style or Luxe. Major concern for Style is its 512MB RAM and 4GB storage that limits its capabilities and apps but then just a couple of bucks you get the Luxe so problem solve. Overall, the Alpha series is a game change and we must give credit to Cherry Mobile for continuing to be a forefront in shaping the Philippine Mobile Industry.

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