Flash “Life with Metal” Photography Campaign hints New Smartphone

Flash “Life with Metal” Photography Campaign hints New Smartphone

Flash “Life with Metal” Photography Campaign Page

Last month, Flash launched a “Life with Metal” photography campaign covering six countries: India, Indonesia, Malaysia, the Philippines, Thailand and Vietnam. It gained more than 2,000 pieces of photographs in only ten days and exceeded 160,000 clicks to their website. The photographers took photos of a variety of metal objects from rings, automobiles to an iron tower, revealing the art of life in the form of photography.

Notably, this event is not merely a photography campaign as it has sent hints that Flash is soon to launch a new product. For the competition, it is said that Flash is going to select 10 excellent photographs from each country that will be exhibited with signature of photographers during the new product launch event. The prize-winning photographers of every country will each get a new smart phone as a gift. What’s a product launch without a new phone to be announce right? It’s highly likely that a new product of Flash will make its debut very soon.

(Picture: Excellent photos of “Life with Metal” photography campaign)

The Flash series had created phenomenal e-commerce success with sales craze in Southeast Asia, with enormous market potential and consumer needs: Flash Plus once set the record of selling out 100 units in one minute while Flash 2 became the sales champion of Southeast Asia’s largest e-commerce platform, Lazada for the same price range within one month of being placed in market.
Given such favorable market situation, Flash “strike while iron it is hot” to launch a new product.

With the theme of the photography competition - “Life with Metal”, it should suggest the new smartphone’s qualities –metal built with great camera optics? mobigraph has become a vital gene of the Flash series. Therefore, it can be reasonably said that the new product is highly probably to continue the photography DNA, with powerful photo-taking functions. While none of the three models of Flash has to do with metal, it is possible Flash wants to change that to provide a more premium built smartphone.

Posted by Flash Philippines on Friday, March 25, 2016

At the moment, Flash has not officially released any exact information about the new product. However, the series of products have got a couple of labels by word of mouth - “exceptional camera, fashionable appearance, and strong performance”, and they are becoming more and more popular in market. So, this new phone is something to watch out for.

Let’s see if I can get lucky to gather info on this new Flash…. Stay Tuned.

Sony’s 86,400 Seconds Photo Contest Philippines

Sony launches the 86,400 photography competition, a challenge create a unique photo-gallery to weave a visual collage of a day in the Asia-Pacific region that aims to inspire individuals from countries such as the Philippines, Singapore, Malaysia, Thailand, and other countries across the region to find and share their personal extraordinary moments from each and every one of these seconds. These moments will then be collated to form a larger regional narrative.

“We’re excited to see the tapestry that emerges from this. We know that now, more than ever, consumers use their smartphones to capture images, but what do they take pictures of?” said Chang Seng Hock, Marketing Director, Sony Mobile Communications SEAO. “It is in Sony’s spirit to inspire and empower people’s curiosity, and through this campaign, we want to engage the world in showing us their version of extraordinary through their photographs.”

Blogger and musician Saab Magalona was challenged by Sony to take extraordinary photos of her weekend getaway using her own Xperia Z3. She highlighted three of Xperia’s powers – long-lasting battery life, low-light photography, and waterproof capabilities. With this campaign, Filipinos were able to see extraordinary in the point of view of Saab and Sony, inspiring fans to choose to see beauty in the simplest of things.

“A long-lasting battery is essential for a smartphone to ensure you never miss a moment of magic when you are out and about,” said Saab. “I am glad my Sony Xperia kept up with me as I went further and further in exploring an unexpected weekend in the beach!”

“At Sony, we empower the digital lifestyles of Filipinos not just with class-leading mobile devices but with opportunities that enable them to put the extra in ordinary so they can tell inspiring stories in their own way through photographs,” said Jhoana Benedicto, Marketing Officer for Mobile, Sony Philippines. “With this campaign, Filipinos can now see the wonderful side of their every day, take mobile photography to the next level, and eventually be rewarded.”

Sony 86,400 Seconds Photo Contest

The search for 86,400 extraordinary moments started last 27 July and will end on 29 August 2015, PH time. Winners will be chosen on the highest number of likes for their photograph – and will win a Sony Xperia’s C4 smartphone. Locally, Sony Philippines will reward the top entry with their flagship, the Xperia Z3.

#SONY86400

Competition rules:

There are extraordinary moments all around you. Capture the best moments from everyday life and share them in our online gallery. Be original, be clever, be unique!
Images will go through a 24 hour moderation process so don't worry if you don't see your picture straight away.

The Weekly prize will be given to the entrant with the most likes of that week and the Major prize will be selected by a judging panel at Sony Mobile and will go to the entrant with the most extraordinary image (as deemed by the judges).

An overall winner will also be selected by Sony to win the major prize of an incredible trip for two to Tokyo (worth over $15,000), and including:

1) Return private car transfers
2) One (1) night’s twin sharing accommodation in Tokyo
3) Tsukiji fish market tour and tasting with a Tokyo resident

Submissions for the 86,400 content can be entered via https://campaigns.sonymobile.com/86400/home/ and Instagram with the hashtag #sony86400. The contest will end on 29 August 2015, PH time.