PR: Megaworld going digital, partners with Lamudi Philippines

As the Philippines’ Internet landscape continues to innovate, along with it is the way that brands and consumers do business. For the real estate industry, quick and easy real-time viewing of the property is the fast-emerging trend.

Realizing the digital evolution, real estate giant Megaworld has partnered with online property portal Lamudi Philippines to strengthen its online presence especially with regards to their San Antonio Residence, a new Makati project that focus on tech-savvy millennials as a primary market.

San Antonio Residence

“San Antonio Residence is Megaworld’s 20th residential masterwork in the Makati central business district designed as the ideal home for millennials. Its location and amenities complement the fast-paced lifestyle of the millennials, enabling them to make the most of their time, whether it’s moving up the career ladder or being with their loved ones,” says Eugene Em Lozano, Vice President for Sales and Marketing for Makati CBD, Megaworld.



Taking advantage of Lamudi’s premier listings, recently upgraded mobile app and expert market data, Megaworld will up the game in real estate online advertising. “Now that digital is the way to go in real estate, we believe that Lamudi’s online expertise can help us reach our target market,” adds Lozano.

Lamudi Philippines, together with MyProperty.ph, is now the dominant real estate listings portal in the Philippines. And in effort to make itself the go-to place for everything related to real estate, the company also released its Real Estate Market Report for 2015.

“Our website’s large amount of page-views and visits are indicative of how much more potential buyers and renters look online to explore their increased real estate options. With this in mind, we tailored our products and services to the needs of our clients. For Megaworld Makati, our online marketing campaigns fit their carefully designed project meant to cater the modern lifestyle of young Pinoys,” says Jacqueline Van Den Ende, Managing Director of both Lamudi Philippines and MyProperty.ph.

Scheduled to be completed in 2020, San Antonio Residence is equipped with exciting amenities such as the very first B.O.N.D. (Begin, Open, Nurture, Discover) area, a Street Fitness Park and a two-story mall. This residential condo project is also conveniently located along Sen. Gil Puyat Ave., a stone’s throw away from all landmarks of the Makati CBD.

IP Converge on Going Digital, Consumerization of IT, Growth Engines for SMEs

“There are over 95,000 small to medium enterprises in the country, with each and every one having the potential to grow and compete on a global scale. With a wide assortment of online tools now within reach, there is no better time to be an SME than today,” said Reynaldo Huergas, President of IPC (IP Converge Data Services, Inc.), a local cloud services and data center pioneer.

According to data from the research agency We Are Social, the Philippines harbors an Internet penetration of 44 percent. For businesses, this translates to the opportunity to engage almost half the total population via the Internet, and ultimately, cultivate huge potential for growth.

Filipinos are mobile, with about 32 million active mobile Internet users. This makes going digital and embracing the consumerization of IT, more critical than ever. Enterprises need to reach their customers via various channels such as social media, email and mobile. “People want information in real time and if they can’t get it from you, they’ll get it from your competitors. Business is lost,” said Huergas.

Huergas said that 2016 is also the time to tap big data and analytics. “Big data analytics can give valuable insights about your customers and target market. In essence, it uses statistics to understand customer behavior which allows for more effective campaigns and product or service developments that help achieve optimum results.”

Going digital also requires businesses and their employees to be mobile. They must be able to work remotely, from wherever they are to ensure that operations go on no matter what. For instance, businesses can maximize Google Apps for Work to help them communicate (via Gmail, Calendar, Hangouts, etc.), store (via Drive), and collaborate (via Docs, Sheets, Slides, etc.) with one another. Additionally, there are cloud-based products like Salesforce.com CRM that help businesses in customer relationship management that will allow them to achieve and maintain leadership and profitability.

“Moreover, the World Wide Web has long opened the channels to access international markets. With social media and a myriad of available digital tools, local enterprises can overcome geographical boundaries and access new markets, particularly overseas,” Huergas added.

“There is definitely room for growth in e-commerce in the Philippines and the current data may well be the signal for enterprises to go digital this 2016. This is what our ‘Enterprise Sachet’ model addresses― we afford our entrepreneurs with the same capabilities as larger organizations through IT tools available at affordable, pay-as-you-use packages,” said Huergas.

According to Huergas, enterprises can sign up and pay for IPC’s cloud-based softwares online through major credit cards (MasterCard, Visa, AMEX), over-the-counter cash payments via Dragonpay or popular online payment provider Paypal through the cloud.com.ph portal.

“This is the time to adopt a digital frame of mind. From acquiring business leads to managing our own organizations, online tools have a significant role to play,” Huergas concluded.